The Content Dump, Vol 8: Is ChatGPT recommending your brand yet?
The era of LLM marketing is here.
Welcome to The Content Dump, our weekly round-up of the brands, campaigns and content we’ve been loving this week. Every Sunday, we’ll be curating the content moments you need to know about — ready to inspire you to create some magic in the week ahead.
This week, we’re talking all things AI. But don’t scroll past this one! We know that AI feels like an inescapable buzzword right now, and you’re probably tired of hearing about it. The truth is that large language models (LLMs) like ChatGPT are continually evolving, and keeping up with their latest capabilities isn’t just helpful—it’s essential to cutting through and staying relevant in 2025.
Okay, there’s plenty to cover, so let’s dive in. ✨
🗞️ From The Headlines
⭐ Pinterest Trends is here, helping brands understand what people are searching, saving and shopping on Pinterest
Are you a product-based brand? If you want to stay ahead of the curve in shopping trends and gain helpful category-level insights, you need to tap into the new Pinterest Trends tool.
Filter by region and you’ll be served the top trends with the highest search volume over the past 30 days. Pinpoint seasonal moments vs emerging trends, refine by interest or keyword and track trend performance month-on-month (or even year-on-year).
If you’re using Pinterest already, you can also gain personalised insights into the trends that your audience will love (based on your account’s demographic).
It’s the perfect blend of SEO and social trend data to keep your content strategy fresh and current.
⭐ Want to get your brand mentioned on ChatGPT? It’s time to get up to speed on LLM marketing
Did you know that LLM tools like ChatGPT are now recommending specific brands and products? In a recent article by OpenAI, the team have revealed the exact steps brands need to take to get their products recommended as part of ChatGPT’s search experience.
It’s a timely reminder that LLM marketing is quickly becoming as important as SEO, as users turn to AI to research and discover new products and services.
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Noah Greenberg (CEO of Stacker) took to LinkedIn to discuss why content and PR teams are about to be the hottest teams in marketing departments:
“Search volume is moving towards LLM's. It might only make up 1% of searches today, but plenty of data and common sense shows that this number is only going to grow. The good news is, we're at the start of a gold rush. You are essentially in 1999 google, when incumbents were toppled, and fortunes and fame were made by who figured out SEO early. This might only make up a fraction of your business in Q3, but this is your chance to get a headstart on the pack and never look back. Help your c-suite see this.”
⭐ Canva releases new findings on ‘The State of Marketing and AI’
Speaking of AI, the team from Canva has just hit publish on their latest report exploring ‘The State of Marketing and AI’.
It delivers a timely pulse check into how marketing teams feel about AI and the opportunities it presents, as well as the challenges it poses.
This isn’t the first time Canva have created this report. In 2023, the brand published the first iteration of this research, which captured the early stages of AI adoption. What’s interesting to see now is how AI in marketing has grown from a trend to an imperative.
If you’re looking for practical content creation tips, powerful data and real-world case studies that showcase the impact AI is having on the state of marketing, you’ll want to hit download on this free report.
🔍 Founder Spotlight
⭐ Kate Gatfield-Jeffries, founder of Moodi, is putting the ‘fun’ in functional, science-backed supplement blends
Have you heard of Moodi blends? Unlike boring capsules or supplements that just don’t work, Moodi’s science-backed functional blends are designed for sleep, stress, energy and more.
Behind it all is Kate Gatfield-Jeffries. Since launching Moodi in 2022, the brand has become one of the fastest-growing and largest D2C wellness brands in Australasia.
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In fact, Kate just shared that Moodi has hit a major milestone: the brand did the same revenue as the first 12 months in business in just one day. HUGE!
P.S. Make sure to follow Moodi on TikTok for 10/10 examples of low-fi content creation done right.
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👀 Ideas To Swipe
⭐ The easiest way to create scroll-stopping content on TikTok? Experiment with split screen
Want a content creation idea that you can start executing today? We’ve been loving the split screen trend, and here’s why.
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By splicing multiple videos together into a single frame, you can showcase multiple angles, moments, and a curated mood in the first few seconds of a video.
With attention spans shrinking, finding innovative ways to say more in less time is key to capturing attention, inspiring engagement and giving audiences a reason to remember your brand.
🫶🏻 Content we’re crushing
⭐ Canva shows us how to nail OOH campaigns—and how to use distribution channels to inspire campaign creative
Two mentions in one newsletter? Canva is obviously doing something right.
This time, we’re spotlighting an epic OOH campaign run by Canva at London Waterloo. The brand took over 14 billboards, offering live demonstrations of Canva’s design capabilities with a dash of British tongue-in-cheek humour.
“Make the logo bigger, you say? How about one too big for the billboard. Oh, the 16X9 was supposed to be 9X16? Try Canva’s Magic Resize. Drag and drop almost anything? Yes, even a Forest Bike. Our hope is that these billboards make passers by smile half as much as they did when we were designing them," said Tom Carey, creative director Europe, Canva.
We love the use of space and how this creative doesn’t just work within the traditional confines of a billboard’s sizing. By breaking out of these dimensions, the creative becomes not only more memorable but also a strategic conversation starter.
⭐ Koh and Frank Body team up for an epic ‘Everything Shower’ collaboration
We love bold, boundary-pushing brands that are disrupting tired, category-heavy markets. This month, the legends at Frank Body and Koh have united to create a smart collaboration that’s earned through savvy storytelling.
The brands have just released 600 limited-edition ‘Everything Shower’ kits, combining Frank Body’s iconic coffee body scrub with Koh’s signature bathroom and shower cleaning range.
Charli Walters (CEO at Koh) took to LinkedIn to share more about why this collaboration is much more than just selling products.
“Collabs get you reach, they get you relevance. You get to play outside your lane and surprise your audience in the best way possible. For us, this wasn’t a marketing “tactic.” It was brand-building in its purest form.”
She posed a great question, too. The next time you plan a campaign, consider “Are we just selling, or are we making people feel something?”
⭐ Kaprica Carlton might be the coolest Aussie restaurant on TikTok right now
Last but not least, we have a quick-fire recommendation to leave you with. If you’re looking to level up your TikTok content production and produce cinematic content, make sure to follow Kaprica Carlton.
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These guys are punching well above their weight, with videos that use engaging voiceovers and clever storytelling to sell the restaurant experience, without feeling like an ad. A+ work.
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And that’s a wrap! See you next Sunday for another dose of all things content. ✨