The Content Dump, Vol 1: How To Write AI Prompts That Work

Want to make studio-quality mockups in 5 minutes? Read this.

Welcome to The Content Dump, our weekly round-up of the brands, campaigns and content we’ve been loving this week. Every Sunday, we’ll be curating the content moments you need to know about — ready to inspire you to create some magic in the week ahead. Let’s dive in. ✨

🗞️ From The Headlines

⭐ 59% of creators now identify as entrepreneurs, according to Kajabi’s 2025 State of Creator Commerce Report.

The age of the influencer may be behind us. Power dynamics are shifting: creators are no longer just building audiences on social media; they’re scaling businesses beyond social media.

We’re watching a new breed of creators rise: the Entrepreneurial Creator. They grow their audience on social media, but don’t rely on the algorithms to earn an income. Instead, they’re building communities, courses, and digital products that they can own entirely.

The takeaway? If you’re looking to tap into creator partnerships, look beyond sponsored social media posts. Could you team up to co-create an online course, sponsor their next masterclass or score a mention in their newsletter?

🔍 Founder Spotlight

⭐ Rach Wilde delivers a masterclass in how to tease a new brand launch on TikTok

If you’re FYP looks anything like ours, you would be very familiar with Rach Wilde. She’s the co-founder of tbh Skincare and is no stranger to sharing the raw, unfiltered reality of scaling a beauty brand globally.

In all of her spare time, she’s managed to co-create another beauty brand: Bouf Haircare. The brand hasn’t even launched yet (save the date: Bouf goes live on May 27th), but the hype she’s built around the new brand is impressive.

@rachhwildeI cannot explain how hard this secret has been to keep. And now that I’m sharing it publicly I feel a little bit sick!!!! Time to build another brand…👩🏼‍💻🥲🫣😭🥹 #founder #secret #bignews #announcement #reveal #brand #marketing #business #launch

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Over the past month, she’s been teasing the new brand on her personal TikTok page, walking followers through every step of the branding and naming process. Expect unfiltered access to workshops with her branding agency, storytime videos of which name concept they selected and her strategy for building a standout brand using customer insights.

@rachhwildeOk here’s part 2!!! Can you guess which one we chose?! 🫣👀 #part2 #branding #marketing #startup #meeting #founder #business

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If you want to learn how to launch (or even relaunch) with a bang, this approach is the perfect source of inspo.

⭐ Holly Cardew nails thought leadership content in LinkedIn (minus the cringe)

Speaking of founders we’re crushing on, Holly Cardew (the founder and CEO of Carted) is setting the bar for LinkedIn content that’s smart, strategic and engaging.

Take this example: The US tariffs are a major challenge facing brands across the globe. So, she jumped into Carted (the ultimate wishlist app she’s created) to show how the tariffs are causing many brands to raise their prices, followed up by her predictions on how these pricing changes will impact shoppers’ spending habits.

It’s timely, value-packed and brand-aligned, without feeling like a sales pitch. 10/10, no notes.

💌 P.S. If you’re looking for a newsletter dedicated to all things shopping, subscribe to Proof of Purchase by Carted.

👀 Ideas To Swipe

⭐ Ultra Violette reimagines rewards programs with Vi’s VIP Room

Rewards programs are nothing new. Let’s be honest: they can feel a bit transactional and tired.

But what if you could inject your brand’s personality and tone of voice into a bespoke rewards program that your customers can’t wait to be a part of? That’s exactly what the team from next-gen sunscreen brand Ultra Violette (Vi, for short) have done.

Throughout every touchpoint (from packaging to social posts), Vi is the smart, bubbly bestie making the process of buying what was previously a boring product (SPF) into a delightful self-care experience.

Vi’s VIP Room takes this one step further. The brand wants to encourage shoppers to stay sun safe and rewards SPF devotees with discounts, first access to new launches, and even the ability to test and sample upcoming products.

Fun, playful and unforgettable: this is how to do rewards programs right.

Side note: This piece of content from Vi on TikTok is GOLD (and has 6 million views and counting). Educational, engaging and action-driving, we love to see it. 👏

@ultravioletteau @ultravioletteau ♬ original sound - Teatro alla Scala

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🫶🏻 Who To Follow

⭐@ohneis on TikTok shows us how to actually use AI to create an incredible MVP

We’re all told that AI is a game-changer when it comes to creating content. But honestly? The output can be questionable at best.

@ohneisStill using white-background mockups for your interiors? That’s not innovation. That’s a template from 2012. This wasn’t rendered. It’s not a scan. It’s not even a product photo. It’s an ai complete image — built from one sketch, one mood, and a smart prompt. I describe the piece, the space, and the emotion: A matte oak frame. Concrete floors with natural light from the west. Brutalist texture on the walls. Editorial-style composition. ChatGPT + image generation = concept visuals that feel like campaigns. This isn’t about photorealism. It’s about aesthetic cinematography. The light has weight. The shadows wrap. The object holds space. I test interior mockups, product shots, and shelf presence — all before anything exists. And yes, it works for ai product photography too. You just shift the prompt structure. Why waste hours faking renders when AI can give you something with hyper realistic ai video energy — even as a still? This is the difference between funny ai generated images and creative advertising. It’s not just about using ai tools for businesses — it’s about using them well. So no — this wasn’t made in Blender. It’s not a 3D model. It’s not stock. It’s a chatgpt 4o image generation result, styled with intent, guided by form, and delivered in under an hour. Question for you: Do your images show shape — or do they show story? #aiwebsite #chatgpt4oimagegeneration #aicompleteimage #aiinteriordesign #aestheticcinematography #bestaiappsforimages #aiimageapps #hyperrealisticaivideo #artificialintelligencevideo #aiarchitecture #aiproductphotography #usingai #futureofai #aiwebsiteideas #aiworkflow #aiinteriormockups #aiillustrationtools

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But generating ad creative, mockups and even branding elements is all possible. We just need to know how to write 10/10 prompts.

@ohneisThis entire branding system? Every frame. Every animated flow. Every micrographic. All AI. I didn’t illustrate a thing. I didn’t photograph a thing. I didn’t even open photoshop. What you’re seeing is the result of combining hyper-specific prompts with visual strategy—and yeah, it works so well it feels fake. I started with a vision: minimal, structured, technical. Then I collected 6 to 9 high-quality reference images—editorial-style illustrations, isometric charts, UI icon sheets, system flows. Think clean grids, grayscale tones, precise spacing. I dropped them into ChatGPT and wrote one targeted prompt: “Create visual elements in the style of …—structured layout, micrographics, minimal isometric shapes, 1pt strokes, grid rhythm, no shadows, subtle motion cues.” That’s the key. The prompt is the product. Mid visuals need mid prompts. But if you’re specific—like, painfully specific—GPT gives you a system. Not a single asset. A system. It knows what to generate, how to keep it coherent, and how to match your visual voice. And then you loop it. Use the output as the base for your motion. Or feed it back in and build a full library: illustrations, motion frames, chart modules. You don’t even need motion tools. Feed it into your image generator and you’ve got editorial-ready visuals, brand loops, launch assets—without ever designing in the traditional sense. The craziest part? It still feels like you. Because you built the rules. It’s just executing them. And when the system clicks, it becomes addictive. I’ve been looping these for hours. Not because I need to—because I want to. #AIVisualSystem #Micrographics #MotionBranding #GPTDesignHack #StructuredVisuals #EditorialUX #MinimalDesign #CreativeLoop #BrandAssetsWithGPT #NoCodeDesign

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That’s where @ohenis comes in. Expect step-by-step guides on how to write specific, on-brand AI prompts that produce top-notch results. It’s perfect for brands wanting to test out multiple types of creative for an ad campaign or even launch an MVP without investing thousands in a branding agency.

@ohneisStill paying for mockups? Cool. Or you could just build your own in under 3 minutes — for free — and use them to sell whatever you want. That’s what I do. This isn’t a Photoshop template. It’s not a 3D file from someone’s Gumroad. It’s an AI complete image, generated with nothing but a good prompt and a bit of taste. I tell ChatGPT what I want — materials, lighting, environment — and it gives me a mockup that feels more like a shoot than a render. I use prompts like: “MacBook Air on an oak desk, overcast daylight, soft shadows, greenscreen on screen, glass of water in frame.” It gives me realism, imperfection, and flexibility — that greenscreen becomes your UI, your brand, your pitch. You want to build social media graphics that don’t look like they came from Canva? You want visuals that let you create digital products in public before they exist? That’s what this is. A way to fake it — with precision. These are not flat frames. They’re scenes. And that’s what makes them feel premium. I’m using chatgpt 4o image generation to create mockups with realistic lighting, physical context, and branded energy. I use them for SaaS tools, product shots, landing pages, and even ads. The best part? It’s not about needing an agency. It’s about knowing how to structure a prompt — and which ones convert. And if you’re thinking bigger: You can even sell them. Creating a digital product is as easy as batching 20 of these and slapping a logo on them. Mockups are no longer files. They’re systems. And this is how you build them. So: Would you rather buy another $47 template — or just generate your own? #chatgpt4oimagegeneration #aiwebsite #aicompleteimage #creatingdigitalproducts #makemoneyusingai #mockupai #productvisualsai #artificialintelligencevideo #aiworkflow #futureofai #bestaiappsforimages #aiimageapps #digitalproductdesign #socialmediagraphics #aiproductmockups #howtodoaiphotos #aiimagecreation #creativedirectionai #digitalmockupsystem #designautomation #trendchatgpt #hiredai #mockupenergy

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And that’s a wrap! See you next Sunday for another dose of all things content. ✨