The C Word: What even is 'content', anyway?
Why we care about content, and why you should too.
What makes a brand memorable?
It could be all the obvious stuff, like packaging you can’t miss on a shelf or a product that works so well you almost can’t imagine what life was like before it.
But what about the brands that:
Send that jam-packed monthly email newsletter, brimming with sneak peeks and upcoming releases, you always open and never file into spam
Pop up over and over again in your TikTok feed after teaming up with a curated pool of funny, relatable and authentic content creators
Have a founder who is building in public on LinkedIn, unafraid to share the real, messy and unglamorous side of bringing the brand to life
This ecosystem fires in the background. It’s quiet, convincing and consistent. Sustaining rather than demanding attention.
It’s why a brand’s name gets dropped in conversation (both in online forums and coffee dates), and why customers don’t see themselves as just shoppers but die-hard advocates and loyal fans.
In our view, the brands that invest in content are setting themselves up for the best kind of growth: The Slow, Steady Burn.
Content allows you to intentionally reach your ideal customers, without throwing thousands of dollars at paid ad campaigns.
Content allows you to connect with other brands, businesses and creators that can help you get in front of the right people with purpose and ease.
Content allows you to build a network of loyalists that will vouch for your brand in their own words to compound your efforts over time.
Great content is the antithesis to big, expensive, flashy promotions that give your brand a moment in the sun.
Instead, it allows you to pull out the picnic rug, settle in and soak in the warm afternoon rays for hours on end.
(It’s a marathon, not a sprint).
But what does great content look like? Who is setting (and raising) the bar when it comes to brand building online? What content should you be creating today to set your brand up for success tomorrow?
That’s exactly what we’ll be covering.
Welcome to From Our Orbit. Each week, we’ll be delivering a rapid fire round-up of all things content: the campaigns you need to know about, the strategies you can learn from, and the actionable advice to roll it out with confidence.
We’ll be covering everything from incredible social-led campaigns to must-read editorial platforms to brands nailing omnichannel strategies and beyond.
If you’re launching, building, scaling or operating a brand, you’re in the right place.
Expect us to land in your inbox every Sunday at 5 pm.
We’ll see you then.
Team Starr Studio ✨